How to do SEO (Search Engine Optimization)
- October 5, 2013
- Digital Marketing
How to do SEO (Search Engine Optimization) :
SEO (Search Engine Optimization) is an art & science of getting the webpages up on a certain Search Engine Result Page (whether on Google, Yahoo, Bing & others). SEO (Search Engine Optimization) can be performed for a webpage, image, video, press release, blog etc.
SEO (Search Engine Optimization) can be configured for Desktop, Laptop, & Mobile Devices.
SEO (Search Engine Optimization) involves the 4 basic procedures:
1) Keyword Research
2) Relevancy Update
3) Equity Enhancement
4) Unique Visitors via Campaigns
Thumb Rule: SEO for a webpage can be performed for 1 primary keyword or plurals of it. While, a homepage or corporate portal pages can accommodate more than 4-5 primary keywords.
1) How to do keyword research:
Step 1: Go to Google Keyword Tool & pick a primary keyword depending on the search volumes
Step 2: Identify the relevant webpage for the selected primary keyword
Step 3: Investigate at what position is your website/webpage enjoying a rank position on Google, Yahoo & Bing. You can do with the help of Rank Checker Tool
Step 4: Investigate who is enjoying the #1, #2, & #3 position on Google for the selected primary keyword
Step 5: Investigate whether your competitor websites are enjoying any rank positions on SERP 1, SERP 2 & SERP 3. SERP = Search Engine Result Page
2) How to do relevancy update:
Step 1: Go to Metachecker Tool and analyze your webpage
Step 2: Pepper the meta tags with keyword rich content. Title tag should be within 75 character limit, Meta Description should be within 150 character limit, Meta Keyword should consist of 6-8 keywords, Validate if H tags and Alt tags are keyword rich
Step 3: Ensure the primary keyword is made available in the URL
Step 4: Ensure the page title & content is keyword rich ( you may go in for SEO copywriting)
3) How to do equity link enhancements:
Step 1: Promote the SEOized webpage within your website or high trafficked webpages on your site.
Step 2: Contact your business partners or affiliate marketing websites to promote your SEOized webpage on their websites.
Step 3: Promote the SEOized webpage on your social channels such as twitter, facebook, g+, linkedin, youtube, pinterest etc.
Step 4: Activate paid equity link building campaign with the help of an agency or tools like Conductor, Moz, Covario and others.
Step 5: Activate an online press release campaign to the SEOized webpage.
4) Unique Visitors via Campaigns:
Step 1: Activate Search Engine Marketing Campaigns via Google AdWords
Step 2: Activate Contextual and Display advertising on Google Display Network and YouTube
Step 3: Activate Email Marketing Campaigns
Step 4: Activate any other form of online marketing campaigns such as social media campaigns, content sponsorship, kontera advertising and etc.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
Request a free quote
We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.
Subscribe to our newsletter!
More from our blogSee all posts
Digital Marketing Strategy with Effective CRM Integration: Successful companies are aware of…
How Tourism and Travel Agencies Can Effectively Utilize Digital Marketing Strategies: With…
Performance marketing benefit in 2023: Businesses are continuously looking for novel ways…
Importance of having a marketing strategy for 2023: It is more crucial…
Digital media platforms are an essential tool for increasing the brand's presence.…
In this blog we are discussing about Role of AI in Digital…
It's easy to understand why influencer marketing has grown in popularity over…
In today's digital world, having a strong online community around your company…
All Website Tags
AimGlobal algorithms anchor text back-links Best online marketing agencies bra branding content corporate messaging credibility digital marketing Digital marketing agencies in Bangalore digital marketing agency Bangalore Digital marketing in Bangalore evolution flat graphic design keywords linking strategy links loyalty online marketing seo strategy text traffic