How to do SEO (Search Engine Optimization) :
SEO (Search Engine Optimization) is an art & science of getting the webpages up on a certain Search Engine Result Page (whether on Google, Yahoo, Bing & others). SEO (Search Engine Optimization) can be performed for a webpage, image, video, press release, blog etc.
SEO (Search Engine Optimization) can be configured for Desktop, Laptop, & Mobile Devices.
SEO (Search Engine Optimization) involves the 4 basic procedures:
1) Keyword Research
2) Relevancy Update
3) Equity Enhancement
4) Unique Visitors via Campaigns
Thumb Rule: SEO for a webpage can be performed for 1 primary keyword or plurals of it. While, a homepage or corporate portal pages can accommodate more than 4-5 primary keywords.
1) How to do keyword research:
Step 1: Go to Google Keyword Tool & pick a primary keyword depending on the search volumes
Step 2: Identify the relevant webpage for the selected primary keyword
Step 3: Investigate at what position is your website/webpage enjoying a rank position on Google, Yahoo & Bing. You can do with the help of Rank Checker Tool
Step 4: Investigate who is enjoying the #1, #2, & #3 position on Google for the selected primary keyword
Step 5: Investigate whether your competitor websites are enjoying any rank positions on SERP 1, SERP 2 & SERP 3. SERP = Search Engine Result Page
2) How to do relevancy update:
Step 1: Go to Metachecker Tool and analyze your webpage
Step 2: Pepper the meta tags with keyword rich content. Title tag should be within 75 character limit, Meta Description should be within 150 character limit, Meta Keyword should consist of 6-8 keywords, Validate if H tags and Alt tags are keyword rich
Step 3: Ensure the primary keyword is made available in the URL
Step 4: Ensure the page title & content is keyword rich ( you may go in for SEO copywriting)
3) How to do equity link enhancements:
Step 1: Promote the SEOized webpage within your website or high trafficked webpages on your site.
Step 2: Contact your business partners or affiliate marketing websites to promote your SEOized webpage on their websites.
Step 3: Promote the SEOized webpage on your social channels such as twitter, facebook, g+, linkedin, youtube, pinterest etc.
Step 4: Activate paid equity link building campaign with the help of an agency or tools like Conductor, Moz, Covario and others.
Step 5: Activate an online press release campaign to the SEOized webpage.
4) Unique Visitors via Campaigns:
Step 1: Activate Search Engine Marketing Campaigns via Google AdWords
Step 2: Activate Contextual and Display advertising on Google Display Network and YouTube
Step 3: Activate Email Marketing Campaigns
Step 4: Activate any other form of online marketing campaigns such as social media campaigns, content sponsorship, kontera advertising and etc.