Custom campaign tagging in Google Analytics
You can now track all your custom campaigns irrespective of them being organic or paid.
Few examples for organic campaigns are in-house DB based email marketing campaigns, social media organic campaigns, email signatures, web merchandising, vanity URLs, organic link building campaigns, organic affiliate marketing campaigns, online press releases etc.
Few examples for paid campaigns are paid email-marketing campaigns, paid link-building campaigns, paid affiliate-marketing campaigns etc.
Now, follow the below steps for building click tags:
Step 1: Go to Google URL Builder
Step 2: Fill the form with the below requirement and complete campaign destination URL with click tags will be generated for your usage
* Enter the URL of your website
* Campaign Source should always be used
* Campaign Medium should always be used
* Campaign Term is optional
* Campaign Content is optional
* Campaign Name should always be used
Step 3: You are all set to go to your Google Analytics account and start tracking the performance of your campaigns