Using analytical app tools is an extremely important part of ensuring the success of your app. The first step is to create a quality app and after this you need to maintain your app’s growth through careful monitoring and adapting to what the audience wants to see. Here now one needs app analytics tools and how they provide app developers with up to date information on a large variety of different variables. For example, the app created by you may be attracting people due to a specific reason and with the help of analytics tools you can find out exactly why and how people are getting to your app.
With the use of app analytics tools you can discover other essential variables like the revenue your app is generating, the installs of your app, purchases and competitor rankings and know how many times the app has crashed. When you come to know more and more about your app will help you in improving the overall user experience. A better user experience means people will talk about your app more favorably to others. They will use your app for a longer period of time and you will have a chance of generating more revenue especially when in-app purchases are your primary source of income.
There are various app analytics tools to use some of which are free and most of the paid platforms too have a free version available as well. We have mentioned below the full list of app analytics tools:-
1. Google Analytics –
Google Analytics is a wholesome analytics tool provided by Google for free. There are two options for measuring mobile traffic under the tabs Audience>Mobile. These options are Overview and Devices. The Overview segment shows you the number of desktop, mobile and tablet users that access your site from various digital devices. The Devices segment shows you the device model being used by your site’s mobile visitors.
2. Adjust –
Adjust is a mobile app tracking and analytics company based in Berlin and San Francisco that was founded in 2012. Adjust’s dashboard gives publishers access to real-time click, install and event data on each of their marketing sources – this includes other important metrics such as user lifetime, one-time-user rate, MAUs and retention rate. Adjust displays the data it collects through engaging graphs and allows the user to filter and analyze ongoing developments.
3. Segment.io –
Segment.io is an API that lets you integrate all your analytics data on your website and send them to the analytics tool of your choice. This means that you do not have to install a separate JavaScript code every time you use a new analytics tool on your website. It is like the headquarters from which you can manage everything without having to go through new installations and integrations with analytics tools.
4. Mobile App Tracking –
Mobile App Tracking is an analytical tool created in 2011 by analytics company HasOffers. The platform allows app developers to choose the tracking methods and device identifiers that will work best to meet their own goals, which results in a flexible approach to app analytics. Mobile App Tracking uses a single SDK that is already integrated with key publishers and mobile ad networks, meaning there isn’t the need to waste time integrating multiple SDKs for each of them.
5. MixPanel –
MixPanel offers both web and mobile app analytics solution. The strong points for this tool are real-time data, funnel analysis, in-depth analysis and cohort analysis to track retention. If you have a mobile app, you can opt not to add an additional SDK library to your mobile app. Instead you implement it on the server-side. The mixpanel reports also gives you the ability to link between the web users and mobile users, to understand your website’s retention statistics. You can watch real-time events happening in your app and with a point-and-click interface, you can dig deeper into your mobile analytics data.
6. AppsFlyer –
AppsFlyer was founded in 2011, is an apps marketing platform that allows publishers to track and then optimize their user acquisition. AppsFlyer is a mobile apps marketing platform which allows app developers, brands and ad agencies to track and optimize their user’s acquisition funnel. As a pure tracking technology play, AppsFlyer is integrated with dozens of partners, acting as the entry point for advertisers to promote and measure their mobile app promotional campaigns.
7. Flurry –
Flurry is a free mobile app analytics tool for iOS, Android, Blackberry, Windows Phone and mobile web. The latest news about Flurry is that it has been acquired by Yahoo. However, at this point of time the analytics is very basic, you cannot dig deeper into it unlike in paid tools of the same genre. Flurry analytics is mostly based on user-acquisition. It gives you information on active users, sessions, session lengths, frequency, retention, audience persona and demographic. It also gives you information about devices, carriers, firmware versions and errors. You can create conversion funnels.
8. WebTrends –
WebTrends offers a wide range of solutions one among which is mobile measurement. This tool provides mobile analytics for both mobile websites and mobile apps. It gives real-time campaign reporting with data visualizations and intuitive dashboards. The key metrics provided for mobile websites by this tool are real-time social metrics, heatmaps, visits, next pages, traffic sources and countries. Whereas the key metrics provided for mobile apps are revenue/downloads, session duration, new user acquisition reports, screen views per session and number of sessions. It provides app analytics for iOS, Blackberry, Android and Windows Phone.
9. Localytics –
Localytics is an analytics and app marketing platform that was founded in 2008 and is based in the USA. Localytics uses real-time engagement analysis to keep a publisher up to date on their app – the data is received via interactive reports. The ability to build user segments allows an app marketer to see what certain groups of users are doing, from there, they can act on this data through A/B testing to test different messaging and content with the individual user segments. Funnel management is also an option, measuring in real-time or retroactively the key funnels which will help to identify the drop-off points and stages of the user journey. Localytics also allows marketers to measure the lifetime value of users across different variables such as device, ad source, and mobile provider.
10. WebTrends –
WebTrends offers a wide range of solutions one among which is mobile measurement. This tool provides mobile analytics for both mobile websites and mobile apps. It gives real-time campaign reporting with data visualizations and intuitive dashboards. The key metrics provided for mobile websites by this tool are real-time social metrics, heatmaps, visits, next pages, traffic sources and countries. Whereas the key metrics provided for mobile apps are revenue/downloads, session duration, new user acquisition reports, screen views per session and number of sessions. It provides app analytics for iOS, Blackberry, Android and Windows Phone.
