We are all aware of the changing landscape of the marketing departments. The products and services have changed, strategies and tactics have changed: processes have also changed. Digital marketing centers around the Internet, which has become both a communication vehicle and a very powerful marketing medium as the recent Double-click acquisition by Google demonstrated. The Internet can be used both to push a message to someone like email, IM, RSS, and voice broadcast. Digital marketing can be thought of as the combination of push and pull Internet technologies to execute marketing campaigns.
Digital Marketing is targeted, measurable and interactive marketing of products and services using digital technologies to reach and convert leads into customers and retain them. Objective is to promote brands, build preference and increase sales through various digital marketing techniques. Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content automation, campaign marketing, content marketing, influencer marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. Digital marketing is the use of digital channels to promote or market products and services to consumers and businesses. Some of the top jobs in digital marketing are mentioned below:-
1. Chief Content Officer –
The job of Chief Content Officer is the hottest function in the marketing organization. Most of the leading companies are creating departments around content marketing. Chief Content Officer (CCO) is also known as vice president of content marketing, or director of content marketing strategy. The main function is to maintain the content marketing initiatives on behalf of the company. This is one of the important part of marketing function in both small and large organization.
2. Content strategist –
Content strategist is one who manages the content of the company in an effective way. Content is a business asset and need to be managed efficiently. If content is doubled within the enterprises then it will jump the enterprise in a year.
3. Social Media Manager –
Social Media Manager is the person who is responsible for managing the conversation online. Previously this marketing function was outsourced but now it is a full time job in senior level position with strategic initiatives and fixed goal.
4. Data Scientist –
Data Scientist is the person who has to make significant online presence and find patterns in web analytics and CRM data. They should find questions about the direction of product, marketing and social media trends.
5. Freelancer –
The marketing trend is going on faster these days. The companies are bringing in freelancers for more digital marketing tasks like SEO, PPC management, email management, web design, etc. The freelancers can communicate, analyze and provide more thought leadership for the organization.