An organization can make money in multiple ways from apps after developing them which ranges from initial sale for paid apps to in-app purchases. One of the suitable ways to monetize the apps by any company is to find a suitable platform to get them a higher return on their investment. Any branch of economy can run smoothly only if the app business is driven by advertising. One of the top problems app developers are struggling with is the app discoverability. People do not make use of the apps they have on their mobile devices as often as app developers and publishers would hope or abandon them altogether. App user have a tendency to make use of 3-4 apps they frequently use and spend less time on other apps they have installed. Finding an effective app monetization may present a challenge for app developers as well.
As app publishers and mobile marketers are getting advanced they demand better user experience when dealing with networks. There are a number of app advertising platforms to choose from and we bring here some of the top app advertising platforms to earn maximum revenue.
1. AdMob –
AdMob is one of the most impressive platforms available which is owned by Google. It provides an integrated software development kit to connect over popular mobile platforms including Android, iOS and Windows Phone. AdMob has a high CPC to help you get the best ROI.
2. Millennial Media –
Millennial Media is an application platform which provides a wealth of research and intelligence. It can be used to quickly set up a campaign for advertisers to compete for your business. Millennial is trying hard to innovate with mobile ad units, including going deep on video.
3. Flurry –
Flurry was founded in 2005 and offers analytics to developers to track things like traffic, engagement, conversion, and ad revenue. It has also launched its own ad platform. It is being used by more than 700 million smartphones and other mobile devices. It is used for interstitial, takeover and video ads on iOs and Android.
4. Vungle –
Vungle is devoted in helping to monetize your app with interesting and engaging video ads that users enjoy viewing.
5. Tapjoy –
Tapjoy can be considered if you develop a mobile game due to its expertise with in-app purchases and enables your users to earn virtual currency.
6. AppLovin –
AppLovin enables you to offer personalized recommendations to users along with targeted promotions and other offerings.
7. Aditic –
Aditic is a major ad mobile network, created and owned by mobile marketing company Sofialys. It provides with support for a number of platforms, including Android, Blackberry, iOS, Java and Samsung Bada.
8. Kiip –
Kiip is used to reward your end users when they play your game on a mobile device. When they earn enough rewards, players can redeem them for actual items, such as snacks and drinks.
9. Hunt –
Hunt is a premiere independent mobile advertising platform that focuses on all of Latin America as well as the Hispanic market in the United States. It provides reporting API tools and a software development kit to help you better target your audience.
10. MobFox –
MobFox features an open-source software development kit, dynamic floor pricing and real time bidding through more than 30 integrated ad networks and supports more than 10,000 publishers.