Site search enablement and tracking in Google Analytics
Site search is very important feature on any website. It lets the user find the information swiftly and easily. Site search is like the ‘Google’ of your website. Make the best use of it as the user searching on your website can either be your customer or a prospect wanting to be your customer.
Site search can help you:
1) Site search keywords can be used in your paid search campaigns
2) Site search will give an inference of what content you need to start promoting on your website as users are finding it difficult to find it on your homepage or other webpages from where the site search query has triggered
3) Site search on the eCommerce websites are a boon to their online business model
Different types of site search:
1) Keyword Search
2) Advanced Search
3) Part Search
Site Search Enhancements/Optimization can include:
1) Autosuggest tagging
2) Controlled 1st result
3) Advertisement in the form of text or image Ads
4) Surveys & Polls
How to enable site search tracking in Google Analytics:
1) Goto ADMIN tab
2) Goto Site Search Settings
3) Goto Do Track Site Search
4) Within the Query Parameter, key in the query parameter
5) For more details, visit Google’s guide to site search
How to do site search tracking/measurement in Google Analytics:
1) Log in to your Google Analytics account
2) Goto ‘Content’ in the LHS
3) Click on ‘Site Search’
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
Request a free quote
We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.
Subscribe to our newsletter!
More from our blog
See all posts
A good content strategy will help you establish your goals, determine priorities,…
One of the great things about digital marketing is it can be…
Profinancial Solutions are a Financial advisor optimising your wealth with personalised planning. They…
Earth & Organics has a whole range of organic food, vegetables, fruits, greens,…
Filmmaker Jr is an online filmmaking course especially designed for children (aged…
Lakshmi Hyundai is an authorized Hyundai Car dealers and Showroom in Bangalore. Choose,…
A development that is luxurious and sustainable. If you love the suburban…
SymBios Internet & Networking solutions are complete offering which caters to all…
No Comments
Recent Posts
- 8 Elements Of A Successful Content Strategy August 3, 2022
- 3 Digital Marketing Methods Every Business Needs August 3, 2022
- Online designs for Profinancial Solutions July 10, 2021
All Website Tags
AimGlobal
algorithms
anchor text
back-links
Best online marketing agencies
bra
branding
content
corporate messaging
credibility
digital marketing
Digital marketing agencies in Bangalore
digital marketing agency Bangalore
Digital marketing in Bangalore
evolution
flat
graphic design
keywords
linking strategy
links
loyalty
online marketing
seo strategy
text
traffic
