Site search enablement and tracking in Google Analytics
Site search is very important feature on any website. It lets the user find the information swiftly and easily. Site search is like the ‘Google’ of your website. Make the best use of it as the user searching on your website can either be your customer or a prospect wanting to be your customer.
Site search can help you:
1) Site search keywords can be used in your paid search campaigns
2) Site search will give an inference of what content you need to start promoting on your website as users are finding it difficult to find it on your homepage or other webpages from where the site search query has triggered
3) Site search on the eCommerce websites are a boon to their online business model
Different types of site search:
1) Keyword Search
2) Advanced Search
3) Part Search
Site Search Enhancements/Optimization can include:
1) Autosuggest tagging
2) Controlled 1st result
3) Advertisement in the form of text or image Ads
4) Surveys & Polls
How to enable site search tracking in Google Analytics:
1) Goto ADMIN tab
2) Goto Site Search Settings
3) Goto Do Track Site Search
4) Within the Query Parameter, key in the query parameter
5) For more details, visit Google’s guide to site search
How to do site search tracking/measurement in Google Analytics:
1) Log in to your Google Analytics account
2) Goto ‘Content’ in the LHS
3) Click on ‘Site Search’
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