Social media is an amazing tool to promote ideas and attract followers. The world is on social media, and there is no better platform in the present time other than social media that can get you easy access to your desired audience and connections. As your social media account gets followers, the more they are, the better the brand’s reach will be.
Followers have a significant position in social media as they can make or break one’s business development strategy. However, using it to bring attention to your business can get tricky and complex when one doesn’t heed some of the essential tips to extract the benefits of these platforms.
One such important aspect is sustaining the followers for continuous results.
Build an email list from social media.
Why is the email list mentioned here? To gain the benefits of a large number of followers on social media, showcasing the large number is not enough. You might lose a number if your account gets suspended due to unforeseen and unfortunate circumstances. Therefore, you must sustain those followers by getting them on the email list.
Social media platforms and similar platforms can suspend your account without prior notice. In such a scenario, the numbers will be of little use, irrespective of how long your followers’ list is. Even under normal circumstances, many of these followers would only matter for your business growth if you have access to their inboxes. This is where converting those followers to a mailing list is vital.
Social media can be tricky, but with a few tips and tricks, you can very well use your followers.
- Lead generating FB ads:
While this may seem intimidating, this is one of the most effective ways to gain email leads on social media, and that too, with a limited franchise. Such ads can help you generate leads quicker, but it is necessary that you put the right message across it and carefully optimize your ad through several innovative means.
- Use gated content to its true potential:
For those wondering, gated content is digital information requiring users to fill out a form to access it. Use your ads or similar platforms to bring visitors to your website. Put a gate in their way to the desired information using a form where they can fill in their mail id. This is one of the most exciting ways to use, especially on social media, as it looks different from a traditional lead-generating scheme.
- Now, who doesn’t love a giveaway:
Attract visitors with good contests and good giveaways. This concept has gained immense popularity in recent times and rightly so. For small businesses, this can do wonders if used adequately. All you need is a catchy and exclusive hashtag with an excellent description,
a best-quality product image up for grabs in the contest. Ask for mail ids through this, and you have what you want.
Social Media is one of the many platforms one can use to promote brands and generate meaningful leads. However, it is a challenging task and it’s a process With. AimGlobal at your bay,
we can optimize this and many more such platforms and aid your efforts with the right strategy.