Social media monitoring is the act of using a tool to monitor whatever is said on the internet. Social Listening, Online Analytics, Buzz Analysis, Social Media Measurement, Social Media Intelligence, Social Media Management all means the same. Most of the social media monitoring tools crawl all sorts of website including forums, blogs, review sites, news sites, etc. They all crawl the major social networks like Facebook, Twitter, Google+ and YouTube and so on.
The tools allow gaining an insight into the customers, competitors and industry influences. To take full advantage of social media listening, you need to spread your monitoring across several social media channels, and keep a constant watch for new opportunities. Social media monitoring is a great way of turning complaints and negative feedback into positive publicity. It is widely known that no one can control what is being said about a brand in the online environment and it is not possible to please everybody.
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Social Media is an excellent tool to build a community around your product or service, expand your target market and listen to what your customers need. There are various online free social media monitoring tools and we have complied some of them.
1. Hootsuite –
Hootsuite is a web based dashboard that allows monitoring multiple social networks in one place. Collaboration with fellow employees, assign tasks to your team and schedule messages can be done easily. This is one of the great tools to manage multiple accounts like Twitter, LinkedIn, WordPress, Foursquare and Google+ in one platform.
2. TweetReach –
TweetReach is one of the great tools for your business to monitor how your tweet travels. It actually measures the actual impact and implications of social media discussions. It helps in finding out your most influential followers and guides you to target while sharing and promoting the contents online. Hence most of the valuable information can be gained.
3. Klout –
Klout measures influence of topics from across various social media platforms. You can easily track the impact of your links, recommendations and options across social media platforms. Helps you to adjust your posts according to your target audience’s interests and increase you engagement rate.
4. Social Mention –
Social Mention monitors more than one hundred social medial sites. It is one of the best free listening tools on the market as it analyses data in more depth and measures influence with categories like Strength, Sentiment, Passion and Reach.
5. TwentyFeet –
TwentyFeet aggregates your activity in various social media platforms so that one can get the full picture of their online presence. This helps in determining which of your activities are most valuable.
6. Twazzup –
Twazzup is one of the social media for beginners who are looking for a Twitter monitoring tool. All you need to do is to track and you will instantly get real-time updates and also the best keyword related to your search.
7. Addictomatic –
Addictomatic focus on various platforms like Flickr, YouTube, Twitter, WordPress, Bing News, Delicious, Google, etc. It keeps an eye on the recent industry developments and brand reputation.
8. HowSociable –
HowSociable is a handy tool for measuring yours and your competitors’ social media presence. With a free account we can track 12 social sites including Tumblr and WordPress. This enables you to see which platform is best for you and needs further decelopment.
9. Facebook Insights –
The dashboard enables you to receive all the analytics data regarding your facebook page so that you can track growth and impact. With the help of these insights you can understand your followers and reach the right audience.
10. Google Analytics Social Reports –
This tool enables you to visualize your social traffic so that you can know where your time is best spent in the social world.