3 Digital Marketing Methods Every Business Needs

One of the great things about digital marketing is it can be done from anywhere as long as you have an internet connection and a laptop. As marketing methods such as print advertising and direct mail have begun to be phased out and a greater number of people consume content online a traditional approach alone will no longer cut it.

• Content Marketing – Content marketing is a type of marketing strategy that focuses on creating and sharing valuable, relevant  and consistent material in order to stimulate interest and attract and retain customers. By distributing high-quality material such as blogs, emails, videos, podcasts, articles and eBooks, a business can engage with its customer base while indirectly generating interest for its brand. Well-written content which is relevant and informative can reveal more to your customers about your business, its values and ethos as well as the products and services you offer. Content marketing can even help you present yourself as an authority in your field.

• SEO- Search engine optimization (SEO) is a process of improving your website to increase the quality and quantity of traffic to it. As a result, it will rank higher on search engine results pages (SERPs). As your business becomes more visible online, you will improve your chances of attracting more customers and increasing your revenue. As well as more potential clicks to your webpage, SEO is also beneficial when it comes to establishing the credibility of your business, as sites that rank more highly on SERPs are considered to be of higher quality and seen as more trustworthy than those that rank lower. Strategies to boost SEO include keyword optimization, building backlinks and removal of zombie pages.

• Email Marketing – By building a relationship with your email subscribers through relevant and personalized content, you have a low cost way to deliver targeted messages to an already engaged audience. This is also advantageous for gauging feedback on ways to improve your service, better meet customer needs and develop new products. Email marketing can also help you to nurture leads by sending personalized messages in set intervals designed to convert readers into paying customers. By implementing the digital marketing methods mentioned in this article you can help your business reach a wider audience while retaining and nurturing the valuable customer base you already have.